How are custom orthotics different from those that I can purchase in a store?

Custom orthotics provide better support because they are made from an impression of your unique foot. This provides “full-contact” support. Over-the-counter orthotics can provide only partial contact, which does not support your feet adequately. Custom orthotics can also be individually balanced and adjusted to your unique anatomy and needs. Mis-aligned or flat feet can cause muscle aches and joint pain, including pain in your knees or back.